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Emilie

UX Researcher

I analyze how people use technology to help teams build products that work. My focus is on mixed-method research, inclusive design, and turning data into functional requirements. I'm a naturally curious person and a lifelong learner. I'm usually outdoors chasing the sun, playing sports, or around good people.

Selected Projects

AI Trust Research

How Medical Professionals Verify AI, and What That Means for Product Design

Evaluated an AI reading assistant prototype for a medical publisher by testing with 9 medical scientists. Comparative testing revealed that all participants preferred an embedded side-by-side layout, not for convenience, but because they needed to visually verify AI outputs against the source in real time. This "Verification Loop" led to a strategic pivot: from a simple chat interface to a "Grounding UI" with inline citations and auto-scrolling to evidence.

  • Moderated prototype testing
  • Qualitative interviews
  • Comparative testing
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IA Redesign

Optimizing Navigation for Higher Conversion

Led an end-to-end information architecture redesign for a medical publisher's website. A stakeholder workshop, GA4 analysis, and competitive benchmarking revealed buried high-value content, including a "hidden gem" page with the site's longest engagement but almost no traffic. The new navigation structure surfaced strategic content and reduced friction to conversion.

  • Stakeholder workshop
  • GA4 analytics
  • Competitive benchmarking
  • IA redesign
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Usability & Analytics

Karger Image Explorer: From Qualitative Insight to Data-Validated Discovery

Ran two rounds of usability testing on a scientific image platform, discovering in round one that we were testing with the wrong users. After pivoting to pharma professionals, I uncovered a critical discoverability failure in the permissions journey. A comparative A/B test validated the fix: the new button placement drove 501 clicks vs. 16 on the original.

  • Moderated usability testing
  • Affordance testing
  • GA4 analytics
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UX Research & Prototyping

Designing for Device Orientation: Landscape Mode

Tackled a gap in a live sports betting app where users couldn't place bets while watching streams in landscape mode. Through functional analysis of major streaming platforms, contextual enquiry with 8 bettors, and iterative prototyping, I designed an immersive landscape betting experience, uncovering key accessibility implications for fixed-orientation devices along the way.

  • Functional analysis
  • Contextual enquiry
  • Wireframing
  • Hi-fi prototyping
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